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  • 85% of consumers trust online reviews as much as personal recommendations.
  • Peers are now considered to be as credible as experts.
  • Positive reviews make 73% of consumers trust a local business more.
  • 64% trust online search engines the most when conducting research on a business.
  • 83% of buyers no longer trust advertising, but most trust recommendations from users online.
  • 85% of customers use the Internet to research before making a purchase.
  • 74% of people consult Yelp when looking for a home service provider.
  • 86% of people would pay more for services from a company with higher ratings and reviews.
  • 77% of consumers think that reviews older than 3 months aren’t relevant.request a review
  • Reviews are the second most powerful ranking factor for Google’s local pack.
  • In Google search results, reviews have 7% influence on rankings.
  • Going from a 3-star to a 5-star rating delivers businesses 25% more clicks from Google.